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This web site states the following, "Developing leadership for 21st century business." Our analyzers noticed that the web page said " In our complex and fast-changing world, technical expertise is not enough to meet the demands of 21st century leadership." The Website also said " Our organisations cant flourish without building bridges of understanding that connect people. I develop successful people and help them work with and through others to create impact in their organisation and the wider world. Ive a passion for developing people. Ive a passion for partnering." The website's header had Hilary Fraser as the most important optimized keyword. It is followed by Communications, Business communication, and communication skills which isn't as highly ranked as Hilary Fraser. The next words hilaryfraser.com uses is executive coaching. business writing was included and could not be viewed by search engines.